• The word is in, social media implementation in the enterprise – for profit, not for profit, government – is crucially about getting the culture shift going and keeping it going. Amber Naslund's hard-hitting post should be required reading for any company getting with the social media process.
    (tags: socialmedia culturechange business)
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Des Walsh is a lifestyle business coach, who specialises in helping entrepreneurs create and sustain profitable, enjoyable online businesses. Des has been actively engaged for over 20 years in promoting the business opportunities of the digital economy, and is a certified specialist in social media strategy.

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