My WordFrame colleague David Terrar has shared his slide deck for a presentation at the recent corporate social media SOMESSO conference in Zurich, Switzerland.

In his post on the subject David is somewhat apologetic about the number of bullet points.

But they are good bullet points. There is probably a book that could be written just on the list of Recommendations in slide 21.

The emphasis is on building sustainable communities – a bigger ask than just starting something without regard for how long it will last or how successfully it will meet corporate social media objectives.

I was also impressed with the succinct advice in slide 22, taken from another conference:

  • think big
  • start small
  • move fast

Although I suspect that the third point, “move fast”, would in some circumstances need some qualification.

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Des Walsh is a business coach and social media strategist. He helps owners of small and medium business meet confidently the special challenges of this age of rapid transformation, deliver great results and stay balanced and happy in the process. Des has been actively engaged for over 20 years in promoting the business opportunities of the digital economy, is a certified specialist in social media strategy, a blogger, podcaster and co-author of the best-selling book LinkedIn for Recruiting.

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