An Eye-opener on Attitudes to Business Blogging Here’s a paradox. When I speak to business owners about incorporating a blog or blogs in their social media strategy the response is, at best, polite but unengaged listening. That contrasts with the often quite animated discussions I get into about Facebook, Twitter and even LinkedIn (rarely YouTube,…
This post is a bit in the way of a “what I’m doing in my kitchen” story. I’m guessing it will be of interest mainly or only to people interested in the business of email newsletters, but I know people have lots of opinions about newsletters, both for the sending and the receiving, so I…
Getting Serious with LinkedIn I love running workshops and seminars about LinkedIn. I don’t love the usual reality of not having enough time to: go into the finer points, so people can get some real mastery of the platform give people immediate, hands-on experience of LinkedIn skills, such as optimising their profile or setting up…
Last week I had the pleasure and privilege of trying out a pair of smartglasses. These were the M100 product from Vuzix, the first commercially available smartglasses in the world. As the Vuzix website explains: The Vuzix M100 Smart Glasses is an Android-based wearable computer, enhanced with a wearable monocular display and computer, recording features…
Finding Marketing Your Product or Service a Challenge? In today’s marketplace, it’s not easy to stand out. To do that: You need to be memorable and convey the genuine you You need to set yourself apart from others who may be competing for the same opportunities You need people to know you are the go-to…
Looking for content How do you find great content to tweet about or share on Facebook or LinkedIn or some other social network, or inspire a blog post you can be proud of? If you are challenged by that, you are not alone. Just now I searched on Google for the term <finding great content>…