Are You Making This Basic LinkedIn Mistake?
Are you making the mistake of having a LinkedIn network mainly made up of friends, colleagues, and industry peers? It’s easy enough to do. It’s the path of least resistance.
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Who Sees Your Blog Posts on LinkedIn?
A client asked the other day, “Who actually sees what I post on the LinkedIn publishing platform?” This was referring to the blog posts we can now publish directly on LinkedIn, as distinct from updates we might post with links to blog posts on our own sites. I posted here yesterday on the practical steps…
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How to Post to the LinkedIn Publishing Platform
The LinkedIn Publishing Platform Early last year, LinkedIn opened its publishing platform – its blog, if you will – to all English-speaking members and more recently (Jan 2015) signalled that members speaking other languages would also have access. Previously, the privilege had been available only to a select group of “Influencers” such as Sir Richard…
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Become a Thought Leader with Blogging – Part 2
The second in a two part series on how to become a thought leader with blogging. This post is about three CEO blogs.
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Become a Thought Leader with Blogging – Part 1
A Big Moment in San Francisco, 2003 Twelve years ago, at a Coachville conference in San Francisco, one of the sessions that had a big impact on my business and my life was titled “Become an e-Celebrity with Blogging”. It was a lightbulb moment. Not that I wanted to be a “celebrity” but that I saw…
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Getting on the Bus with Zeusvision
On the Bus A while ago in the post Zeusvison Levels the Outdoor Advertising Playing Field I wrote about an exciting new venture in which the Zeusvision company was putting ads on the side of buses, but with a very special twist of interest to anyone in small business, especially because of the amazingly economical…