I live on a river, in an area of usually abundant rainfall and with “town supply” water literally on tap.
It’s hard for me to imagine what it must be like to live where it is a challenge to find enough water in a day for just basic necessities of staying alive in a reasonably healthy manner. And where even what water might be available is just as likely to be seriously, life-threateningly polluted.
Thanks to my friend Paul Chaney, my attention and no doubt that of many others of our social media colleagues has been drawn to a campaign to raise $50,000 to help dig wells in developing countries. The campaign has been initiated by word of mouth marketing maestro Andy Sernovitz – @sernovitz on Twitter.
Andy is partnering with with charity: water, to use the power of social media and recommendations to bring clean, safe drinking water to developing nations.
Andy’s campaign aims to raise $50,000 and build wells in 10 villages.
I’m joining Paul Chaney’s team to raise $5,000 to build one of those.
The math is straightforward:
- $20 gives a person clean, safe water for 20 years
- $5,000 builds a well that gives clean, safe water to an entire village for 20 years
Think of the health impact – literally saving lives and extending life expectancy.
To find out more about the campaign and details of how to donate, go to http://gaspedal.com/water .
Let’s chip in.