My friend and colleague, Professor Lonnie B. Hodge, has written the first in a series on doing business in China (Update 2011: the link I had here does not seem to work anymore).

He is less than complimentary about the books and other guides out there already:

We have bookshelves stacked full of expensive kindling labeled “how to do business in China” that we will later use to heat our house.

What he recommends as an essential pre-requisite for anyone planning to business in China is to learn some language and culture.

He provides a great list of resources, both for learning Chinese and for gaining some cultural understanding – mostly free resources, a post well worth bookmarking.

I think I’d better get cracking and learn to say something a bit more advanced than ni hao .

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Des Walsh is a business coach and social media strategist. He helps owners of small and medium business meet confidently the special challenges of this age of rapid transformation, deliver great results and stay balanced and happy in the process. Des has been actively engaged for over 20 years in promoting the business opportunities of the digital economy, is a certified specialist in social media strategy, a blogger, podcaster and co-author of the best-selling book LinkedIn for Recruiting.

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