Believing Popular Myths About Twitter Could Cost You Money

Why smart business owners cut through the noise and get the Twitter business case I’ve been thinking about the comment I heard yesterday morning from an otherwise quite smart presenter on morning television, to the effect that everyone who goes on Twitter gets addicted to it and that’s why she is not on it. I…

Clay Shirky on Historical Significance of Social Media

Having been in a former life trained as an historian, I get a special enjoyment out of hearing very tech-savvy people explain technologies within an historical context. And preferably a context which recognizes that there were events of importance happening before the Internet arrived! One such explanation, which starts not from sixty years ago but…

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Business Blogging Has Bright Future: Survey

According to a new survey on business applications of social media, blogging is not old news, but actually looks set for a bright future. Although it suits some commentators to proclaim the demise of blogging, Josh Gordon in his report The Coming Change in Social Media Business Applications, says that blogging is shaping up, along…

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Twitter-Generated Business: China Travel 2.0

I have to admit I have no idea how pervasive the online social networking site, Twitter, is in China, let alone its current relevance for doing business in China. This post is about one instance in which Twitter seems to have served a good business purpose – i.e. putting a couple of entrepreneurial people together,…