social media strategy

Erik Qualman on social media

Social Media Strategy Checklist for Leaders

Podcast: Play in new window | DownloadSubscribe: Apple Podcasts | RSSIn this podcast episode I talk about how Business leaders need to be able to fit expectations and demands about social media into a strategic framework that is a good fit with their overall business strategy and I share a link to my Social Media …

Social Media Strategy Checklist for Leaders Read More »

Establishing the Business Value of Social Media for a B2B Company

  Business Value of Social Media for B2B In discussing social media with business-to-business (B2B) companies, I find one of the key challenges in developing the conversation is that a lot of the reference points – what people have absorbed about or experienced of social media – is in the business-to-consumer (B2C) space. For example, …

Establishing the Business Value of Social Media for a B2B Company Read More »

Why Some Companies are Wary of Investing in Strategic Social Media Engagement

Today, as part of my current course with the Social Media Academy, I’ve been working an exercise to develop a concept and framework for a consultancy business in the field of social media. In line with how the assignment was set, the first thing I did was to endeavor to define the problem my business …

Why Some Companies are Wary of Investing in Strategic Social Media Engagement Read More »