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Podcast: Play in new window | DownloadSubscribe: Apple Podcasts | RSSIn this podcast episode I talk about how Business leaders need to be able to fit expectations and demands about social media into a strategic framework that is a good fit with their overall business strategy and I share a link to my Social Media …
Business Value of Social Media for B2B In discussing social media with business-to-business (B2B) companies, I find one of the key challenges in developing the conversation is that a lot of the reference points – what people have absorbed about or experienced of social media – is in the business-to-consumer (B2C) space. For example, …
Establishing the Business Value of Social Media for a B2B Company Read More »
Too many platforms, too little time Long ago I lost count of all the possible social media platforms and tools a business might reasonably use. And in my email and on various newsfeeds I see more new ones being announced or talked about every day. That proliferation of possibilities probably helps explain why for many …
On comparative merits and limitations of in-house staff resourcing for social media, versus outsourcing. Argues for a balanced approach, maintaining oversight within company.
When I stood up in Canberra a couple of weeks ago to deliver the keynote for the last day of the Hillross Financial Services annual conference 2012 I was a tad nervous. Not shaking nervous, but neither just the usual pre-presentation edginess I usually feel on the basis that I want to make sure I’m …
Practical Social Media Strategy for Financial Advisers – Keynote Read More »
Today, as part of my current course with the Social Media Academy, I’ve been working an exercise to develop a concept and framework for a consultancy business in the field of social media. In line with how the assignment was set, the first thing I did was to endeavor to define the problem my business …
Why Some Companies are Wary of Investing in Strategic Social Media Engagement Read More »