Stories Sell, Lists Are Boring As the saying goes, “Facts tell, stories sell”. Most LinkedIn profiles I look at are about facts: I had this job, the job had these duties, I had another job after that, the job had these duties…. I have these skills, I have these other skills, I have this university …
Turn Your LinkedIn Profile Into a Compelling Story Not a Shopping List Read More »
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Podcast: Play in new window | DownloadSubscribe: Apple Podcasts | RSS In this episode: Announcement of Microsoft Acquisition of LinkedIn How to Have a LinkedIn Profile that Works for You LinkedIn to be Acquired by Microsoft The big news of the week for this Let’s Talk Leadership (for the Digital Age) podcast show has been …
If you haven’t looked at the Company Page layout on LinkedIn for a while, now would be a good time. There have been some major changes, all – to my mind – for the good. For a quick introduction to setting up a Company Page on LinkedIn, check out my post on the MYOB blog …
Don’t Waste the Picture Space on Your LinkedIn Company Page Read More »
One of the least obvious steps in optimizing your professional profile on LinkedIn is in fact one of the most important, in terms of being findable for the services you are offering. That’s what LinkedIn calls your Professional Headline. It’s the set of words that sit just below your name on your Profile page. If …
How to Optimize Your LinkedIn Profile Professional Headline Read More »
This is the first in a series of weekly posts in which I’ll be sharing some tips on how to use LinkedIn to good effect. This week’s tip is about having a well-crafted, up to date profile. And that includes paying close attention to keywords. The idea of a series of LinkedIn tips has been …
(Photograph: Spring Blossom by Steve Knight) It’s not actually Spring for me, it’s Autumn here, but for most of the people who read this blog it is Spring, traditionally a time to clean house. This post is about applying that thinking to updating our profiles on the social networking site LinkedIn. The thought was prompted …
Spring Clean Your LinkedIn Profile, Part One: Basic Makeover Read More »