Why Some Companies are Wary of Investing in Strategic Social Media Engagement

Today, as part of my current course with the Social Media Academy, I’ve been working an exercise to develop a concept and framework for a consultancy business in the field of social media. In line with how the assignment was set, the first thing I did was to endeavor to define the problem my business…

Believing Popular Myths About Twitter Could Cost You Money

Why smart business owners cut through the noise and get the Twitter business case I’ve been thinking about the comment I heard yesterday morning from an otherwise quite smart presenter on morning television, to the effect that everyone who goes on Twitter gets addicted to it and that’s why she is not on it. I…

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Previewing Social Media Roadmap Workshops Brisbane and Gold Coast

Next week, on September 29, I’m teaming up with Associate Professor Michael Rees of Bond University to deliver a one day workshop for businesses in the Brisbane (Australia) area on social media. Then the following week, on October 2, we do that again on the Gold Coast. (Update: Brisbane workshop now postponed to a date…