Why Asking About the ROI on Social Media is the Wrong Question

One of the many knowledgeable and articulate people I was privileged to meet and learn from recently at BlogWorld & New Media Expo is Jason Falls, director of social media for Louisville, Kentucky based brand-building agency Doe-Anderson. Jason’s blog Social Media Explorer is a regular fund of information and fresh perspectives, as exemplified in his…

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Technorati State of the Blogosphere 2008 Farewells Big Numbers Game

BlogWorld Expo Keynote by Richard Jalichandra Like some others, over the past year or two I’ve been less than impressed by Technorati’s performance. So I was frankly not overwhelmed with anticipation of the keynote address by Technorati CEO Richard Jalichandra, at last weekend’s BlogWorld and New Media Expo in Las Vegas. In the event, I…