Managing Social Media Strategy In-house versus Outsourcing
On comparative merits and limitations of in-house staff resourcing for social media, versus outsourcing. Argues for a balanced approach, maintaining oversight within company.
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Practical Social Media Strategy for Financial Advisers – Keynote
When I stood up in Canberra a couple of weeks ago to deliver the keynote for the last day of the Hillross Financial Services annual conference 2012 I was a tad nervous. Not shaking nervous, but neither just the usual pre-presentation edginess I usually feel on the basis that I want to make sure I’m…
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Social Media Not an Easy Call for Financial Advisors
When I accepted the invitation to keynote the Hillross Annual Conference 2012 in Canberra, Australia, focusing on practical strategies for social media, I was pretty sure that one of my main challenges would be finding examples of successful engagement via social media by financial advisers. Part of the problem is that financial advisers operate in…
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Starting LinkedIn Guide Updated
This morning I updated my free downloadable guide, 5 Simple Steps for Getting Started on LinkedIn. The biggest challenge of the updating process was restricting myself to the basics of getting started. There is so much more to LinkedIn than is in this brief guide but I am convinced that those of us who have…
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Smart Business Owners Don’t Leave Blog Design to Designers
I make no claim to be good, let alone excellent, at blog design or the more general field of web design. And I have great respect for good and great designers. But what I know is that, as a business owner, the design of my blog or other web site is my responsibility and not…
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Boomer Business Owner Challenge – Emotional Resistance to Social Media
I keep telling myself I won’t do it again, but there I was yesterday, having another fundamentally frustrating conversation about social media with a Baby Boomer business owner who did not really want to listen. It started with his making a polite enquiry about what I “did” by way of business and – once I…