How to Optimize Your LinkedIn Profile Professional Headline

One of the least obvious steps in optimizing your professional profile on LinkedIn is in fact one of the most important, in terms of being findable for the services you are offering. That’s what LinkedIn calls your Professional Headline. It’s the set of words that sit just below your name on your Profile page. If…

Not Everyone Likes LinkedIn but with 120 Million Users Can You Afford to Ignore It?

Not Everyone Likes LinkedIn but with 120 Million Users Can You Afford to Ignore It?

Getting the Point About LinkedIn Whenever I get up to speak to a group about LinkedIn, I’m conscious that there will almost certainly be some people in the group who have decided they don’t like the platform and others who may not feel strongly for or against it, but just don’t see the point. Because…

My 1,000 LinkedIn Contacts Give Me a Network of 15 Million But That’s Not a Strategy

I noticed today that at 951 the number of my direct connections on the professional networking platform LinkedIn is seriously nudging 1,000 and the total network, including second and third level connnections, has more or less overnight topped 15 million. A bit of a milestone that 15 million, so I thought I should not let…

Thanks for the LinkedIn Invitation: Care to Speak First?

Would you connect with someone on LinkedIn who does not want to speak with you? If it weren’t for my own experience over several years, I probably would not think that was a question worth asking. But consider this. LinkedIn is a professional business networking platform. It is not and never has been intended as…