Why blogs matter « Shannon Paul’s Very Official Blog By no means just another of those quickbuck filler pieces on blogging. This is an articulate and I would say highly persuasive post on where blogging fits (front and center actually) in any current marketing strategy. No amount of other social networking will fill the gap….
I’m by nature a pretty trusting sort of person. But one of the effects of my having gone to China for a couple of weeks late in 2007 is that I can no longer look unquestioningly at a table of statistics about anything to do with the Internet. Because so often the figures I read…
Fake Viral Videos: Is This Good Marketing? – ReadWriteWeb Post raises questions about the practice of advertising via videos which purport to be about real people in real situations but turn out to have been staged: comments seem for the most part to be of the school “if it works, it must be ok” (tags:…
I’m excited about the Social Media Telesummit launched yesterday, partly because I’m one of the presenters but more importantly because I believe that this is a very timely event for many people. It’s timely especially for people who are looking at the effects of the global economic crisis and wondering what they can do that’s…
25 Signs You’ve Got a Strong SM Consultant or Agency » The Buzz Bin Handy checklist for a business wanting to know how to screen potential social media consutancies or agencies, with lots of links to exemplar practitioners. Of potential interest also to those of us who are looking to be seen as belonging in…
Social Media Breakfast Melbourne Ross Hill reports on successful gathering in Melbourne Australia (tags: Australia socialmedia breakfast Melbourne)