By no means just another of those quickbuck filler pieces on blogging. This is an articulate and I would say highly persuasive post on where blogging fits (front and center actually) in any current marketing strategy. No amount of other social networking will fill the gap.
David Armano is a much admired and respected frontline practitioner of social media theory – actually I think he wrote the book. In this post he outlines his/his company’s requirements for a social media director: required reading for anyone working in this field, especially those looking for what reads like a super cool assignment.