Business Value of Social Media for B2B In discussing social media with business-to-business (B2B) companies, I find one of the key challenges in developing the conversation is that a lot of the reference points – what people have absorbed about or experienced of social media – is in the business-to-consumer (B2C) space. For example,…
When I speak to various groups about social media and specifically about blogging, I am regularly asked, “How often should we blog?”. I used to give a fairly standard, generic response along the lines of “at least once a day for five days when you are starting out, then at least three times a week…
It’s normal to be annoyed but let’s not waste the gift It’s perfectly normal, isn’t it, to react defensively or in a generally negative way when we feel a customer is being difficult? By which we mean they are being unreasonable, insensitive, rude, or simply annoying. And even the most zealous advocate of superior customer…
I’m planning to set up a new podcast and am having a challenge finding a good name for it. From some work I’ve done over the past weekend, I found Brian Casel’s comments about the subject on the Mashable site, in his excellent post 7 Tips for Launching Your Podcast Site, rang true for me:…
Back in January I posted here about being found on LinkedIn for your ideal search terms and promised a follow up with a demonstration, using an example of something I had done in that regard. Here it is. Demonstration: adding “social media marketing” keyword To test the effect of adding a keyword phrase, I added…
Having committed to give a presentation on social media next month for our local IT Forum Gold Coast, I offered as the topic “Social Media: Getting Strategic for Business Building”. Now that I see the event “up in lights” so to speak, on the Meetup site, I’m wondering how to structure my presentation. It’s not…