Three juicy bites this week:
- 7 Ways to Use Social Media Organically for Prospecting
- Why you may see even less reach for your Facebook page
- Is our social media terminology about to change?
Plus Derisking the AI worker (and that doesn’t mean the human who works with the robots)
And repeat call for nominations to be Featured Reader.
Forbes Business Development Council
Social media has become one of the most important sales and marketing tools for today’s companies. You can draw in and convert a lot of new leads with timely, relevant social posts. But your approach to creating and sharing content matters: If your posts feel overly sales-oriented and not organic or authentic, you won’t get very far with potential customers.
Hey, remember how Facebook announced that they would be changing how the News Feed works which would likely result in a drop in your Page reach? Turns out that’s not the only measure that could see your reach decline – this week, Facebook has confirmed another change, this time to their reporting methodology, which could also result in you seeing fewer impressions.
“She does social media,” is the go-to introduction my friends bestow on me at parties. In 2018, in a world where many of my millennial friends have more captivating Instagram accounts than me, this introduction sound about as impressive as, “She Googles real good.”
When you get over the fear of a robot taking over your job – because if you see our robots today they are still pretty dumb – your next big concern is how these new workers are going to perform. It’s not just a training question, it’s a management question.
This Space For You?
Would you like to be featured in the next issue?
As mentioned last week, it’s a long time (I suspect a very long time), since I ran the occasional Featured Reader section in this newsletter. I enjoyed that, and I hope others did, so I’d like to do that again.
It’s no biggie in terms of what you have to do to participate. All I need from you is a photo – preferably a headshot such as you use on Facebook or LinkedIn, a very short bio, no more than 300 words, and a link to your web site, or Facebook profile, or LinkedIn profile. Is that easy advertising, or what?!
Just send me an email to [email protected] tell me you’re in, and I’ll be in touch.
PS: if you would like to receive Social Business Bites in your email inbox, you can register for that at this link. And remember there is an easy unsubscribe link in every update).