Three juicy bites this week for Social Business Bites.
First, the item about emojis got me thinking (slow to the party) about the positive and negative potential for emojis in B2B communications, not just for fun with friends. Next there is the article about building “a thriving brand presence” on Instagram – very timely for me as this week I’m diving into Instagram with that in mind. The third item is about the Facebook pixel, why we should be using it, and how to install it on our websites – very easy process if you have a WordPress site.
There is a new feature – on Artificial Intelligence. Following up on the research I did for my keynote in Colombo, Sri Lanka, in December, on “Coaching in the Cyber Physical World”, I’m super keen to share what I’m learning about Artificial Intelligence (AI), augmented reality (AR) and all that. Generally I feel very positive about these developments but there is a dark side, which this excellent article from MIT explains in scary detail. We need to know the downside risks, not just the benefits, of the technology we use (or which uses us).
And as explained below, I’ve extended by almost an extra week my New Year special offer on Laser Coaching, to Wednesday Jan 31st.
Top 3 Stories
95% of internet users have sent an emoji at some point. Over 10 billion emojis are sent each day. But we still know very little about how the world uses emojis and what it all means.
Dalit Saad and Adam Rosenberg
Having a strong and consistent Instagram presence builds brand awareness and creates lasting relationships, which result in long-term organic growth. It’s essential to have a presence, but not just any presence, your brand needs to stand out.
When it comes to collecting and leveraging social media data to market a business, Facebook is the king. The Social Network is always learning more about users and what makes them react to marketing messages, and evolving its ad products in-step.
To provide further insight to marketers, Facebook created the Facebook Pixel which helps marketers measure the impact of their advertising and understand how Facebook users are interacting with websites.
New Feature: Artificial Intelligence (AI) Update
The workings of any machine-learning technology are inherently more opaque, even to computer scientists, than a hand-coded system. This is not to say that all future AI techniques will be equally unknowable. But by its nature, deep learning is a particularly dark black box.
Laser Coaching – Special New Year, One-off Offer
Would you like support in clarifying your opportunities, challenges and goals for the year ahead? Consider a laser coaching session to drill down rapidly to what you really know and desire for a great year.
Laser coaching works on the principle that there is a truth in every situation, a truth that may not always be obvious. Laser coaching brings that truth to the surface and supports the process of facing it square on, and then deciding on appropriate action. When describing the laser coaching process, coaches often quote the saying “The truth will set you free – but it may piss you off in the process”. 🙂
As some people are only just now getting back to work in this part of the world (high summer here) I’ve extended the offer to the end of the month, January 31st. The offer, as explained in last week’s Bites, is of a “two for the price of one” laser coaching session: that is, an additional, bonus (i.e. free!) session, to be taken up any time between now and December 31, 2018.
If you are ready to get the clarity you need to be able to take decisive action, check out my laser coaching service at this link, then – if it’s for you – grab a time and date to suit and we’ll go from there.
PS: if you would like to receive Social Business Bites in your email inbox, you can register for that at this link. And remember there is an easy unsubscribe link in every update).