Social Media Week 2010

If you are going to be in or near Berlin, London, San Francisco, São Paolo, New York or Toronto in the first week of February and you have an interest in social media, you need to check out the program in the respective city for this year’s Social Media Week. This will be the second such event.

Looking at the lineup of cities participating in this second Social Media Week, I’m

  • impressed by the fact that in one year it has gone from being in one city, New York, to being in six this coming February, and – no doubt a tad selfishly –
  • wondering if the event in 2011, assuming there is one, will add more cities in the Eastern Hemisphere.

From the website:

Social Media Week conferences take place simultaneously in multiple cities around the world. The aim of each event is to advance the use and understanding of social media in the corporate, public and non-profit sectors.

The first such event was held in 2009 in New York City and according to the Facebook site attracted some 2,000 people to 35 events, with another estimated 5,000 participating virtually, via the web and specifically via Twitter and Facebook.

It’s good to see the Eastern Hemisphere represented by Berlin. And it would be good to see in 2011 some representation further east of the current centers. Looking at the country usage for “global headline sponsor” Meebo, there may not be a huge incentive from their viewpoint to add centers further east, but India is better represented in those stats than the UK, and the Philippines not so far behind.

For some other current sponsors there is an understandable New York/ US weighting of interest, but one would have thought that IDEO would have an interest in, say a China node for the event in 2011 or subsequently.


It’s not as if there is a lack of interest in the topic in this part of the world. In precisely the same week appropriated as Social Media Week for the six city event in the US, Canada, Brazil and western Europe, there will be a simultaneous two day event, dedicated to social media marketing, in Hong Kong and Singapore.

Maybe trying to encourage the event which started in New York to “think East” is too much of a challenge. Would it be smarter to think about an event which starts here in the Eastern Hemisphere? If so, where would be a good place to start? Beijing, Shanghai, Hong Kong, Singapore, Sydney, Delhi, Bangalore …? Suggestions, anyone?

Image credit: Hemisferio Oeste, by Luis Miguel Bugallo Sánchez – via Wikimedia Commons

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