It was the best of times, it was the worst of times, it was the age of wisdom, it was the age of foolishness, it was the epoch of belief, it was the epoch of incredulity, it was the season of Light, it was the season of Darkness, it was the spring of hope, it was the winter of despair, we had everything before us, we had nothing before us, we were all going direct to heaven, we were all going direct the other way – in short, the period was so far like the present period, that some of its noisiest authorities insisted on its being received, for good or for evil, in the superlative degree of comparison only.

Charles Dickens, A Tale of Two Cities

A photograph of an engraving in The Writings o...
“The Sea Rises” via Wikipedia

Is right now, with the global economy a daily story of disaster and fear, a good time for a startup company?

My hunch is that, if I asked around, the more common response would be that it is a bad time. Even a very bad time.

Companies and individuals are tightening their belts, people are being laid off, credit is tight. Plenty of reasons to sit tight and not try to launch something new.

My friend and unquenchable entrepreneur Mick Liubinskas clearly thinks that, for the web industry specifically, this is not just an ok time to start a new business but actually “the right time”, as he explains in the current issue of Anthill magazine. For one thing, he says, it’s easier to hire the stars you want on your team. And the money? There is money around, he says, even now:

Yes, there’s less silly money, less private equity, less from family, friends and fools, but it’s there. Maybe it will take longer, maybe you’ll have to work harder, maybe you’ll get a bit less – but it’s there.

On the same topic, Zoli Erdos in So Is It a Good Time or a Bad Time to Found a Startup After All? links to posts arguing against and for this being a good time for a startup and gives his own perspective.

One aspect of all this that struck me on reading these posts was that they are set in the Australian context (Liubinskas) or the US one (Erdos and others quoted by him). It would be interesting to know how this issue would be looked at – or whether it would be looked at – in, say, China, where the economy has certainly slowed but is still growing.

If Western entrepreneurs take time out now, will they come back in several months (years?) time when the economy will hopefully have become more stable and back into growth mode and find someone from China, for instance, has eaten their lunch?

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Des Walsh is a business coach and social media strategist. He helps owners of small and medium business meet confidently the special challenges of this age of rapid transformation, deliver great results and stay balanced and happy in the process. Des has been actively engaged for over 20 years in promoting the business opportunities of the digital economy, is a certified specialist in social media strategy, a blogger, podcaster and co-author of the best-selling book LinkedIn for Recruiting.

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