Why knowing who your real client is could be crucial for your business

Are you working with the real client, or with a stand-in? Drawing on my own experience and that of others of my acquaintance, I would go so far as to say that – in the professional services field – not knowing who the real client is could jeopardize your professional reputation and even your business,…

Professional Services Practitioners the Lost Tribes of Social Media

Professional Services Practitioners the Lost Tribes of Social Media

It’s taken longer than I had planned, but I’m finally about to launch my membership program for professional services practitioners wanting help with social media. The program is called Get the Social Edge Kickstart. In a free webinar early next week I’ll be explaining how it will all work, with a commencement date of May…

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Gary Vaynerchuk Videos as Social Media Consulting Filter

By way of a chance conversation after a Toastmasters meeting at which I was a guest the other night, I’ve found one way to share some information about social media in business without getting into lengthy and potentially confusing explanation. Namely to point people to a couple of videos of the amazing Gary Vaynerchuk, @garyvee…

New Global Site for Social Media Consultants & PR 2.0 Specialists

My friend and colleague Lonnie B. Hodge, who is based in Guangzhou, China, doesn’t just “think outside the square” – he left the square thinkers behind long ago. And he is always coming up with bright ideas and often I find in the morning that he has implemented them overnight. I try to keep up,…