Finding Your Blogging Voice One of the phrases that gets tossed around when people are giving advice about business blogging is that of “blogging voice”, or “blog voice”, as in the admonition to “find your blogging voice”. I think that intuitively makes some sense. Like a writer’s “voice” with a blogger twist. From some online…
When I speak to various groups about social media and specifically about blogging, I am regularly asked, “How often should we blog?”. I used to give a fairly standard, generic response along the lines of “at least once a day for five days when you are starting out, then at least three times a week…
Does a Blog Have to be Confrontational to be Successful? Over a lot of years of blogging, as well as reading and hearing the opinions of others about the subject, I have formed the view that there is a not insignificant number of people who believe that unless a blog is confrontational, argumentative, or otherwise…
Too many platforms, too little time Long ago I lost count of all the possible social media platforms and tools a business might reasonably use. And in my email and on various newsfeeds I see more new ones being announced or talked about every day. That proliferation of possibilities probably helps explain why for many…
I make no claim to be good, let alone excellent, at blog design or the more general field of web design. And I have great respect for good and great designers. But what I know is that, as a business owner, the design of my blog or other web site is my responsibility and not…
I’m seriously considering writing a new, basic ebook on business blogging. I have a basic outline, and am keen to get some input from others. I’m even open to the idea that my outline – see below – could be completely re-jigged. If possible, I’d like to get that clear before I do a lot…