If you’re new here, you may want to subscribe to my RSS feed. Thanks for visiting!Too many platforms, too little time Long ago I lost count of all the possible social media platforms and tools a business might reasonably use. And in my email and on various newsfeeds I see more new ones being announced…
Sometimes it’s the quirky projects that can best help us explain serious business concepts and processes. I watched a very entertaining interview yesterday on the Sunrise breakfast TV show with David Mancherje, founder of a quirky new online site, Me Wanty! Spending as much time as I do in earnest examination of and discussion about…
I’ve long maintained that there are some serious challenges for professional services firms wanting to engage effectively with and through social media, as I wrote about earlier this year in relation to financial advisers. The flipside is that there is a lot of opportunity for those professional services that make the effort to develop a…
Let me be clear: I love social media and especially the scope it gives me to amplify my marketing and general engagement with clients, prospects and colleagues. Not to mention the pleasure of connecting socially with friends and colleagues around the globe, many of those being people I would never have been able to connect…
On comparative merits and limitations of in-house staff resourcing for social media, versus outsourcing. Argues for a balanced approach, maintaining oversight within company.
When I stood up in Canberra a couple of weeks ago to deliver the keynote for the last day of the Hillross Financial Services annual conference 2012 I was a tad nervous. Not shaking nervous, but neither just the usual pre-presentation edginess I usually feel on the basis that I want to make sure I’m…