Social Media for Young Elite Athletes and Performers

When I first met Michael Jeh, former top cricketer and now staff member at Griffith University on Australia’s Gold Coast, back in June, I was impressed by the story he told me of his Skool Project and was very pleased to sign up. Today I had the privilege of participating.

I did a 90 minute session with the students about social media and social networking, with an emphasis on developing and protecting their personal/career brand. More of that in a separate post.

Right now, here is a short interview I did with Michael just before the next lot of presenters kicked off with the final sessions of the project’s second day. The Gold Coast City Council gets an appreciative mention and there is a challenge to other levels of government and the business sector to get behind this terrific project to support and develop our young leaders.

Des Walsh

Business coach and digital entrepreneur. With coach training from and its Graduate School of Coaching, and a founding member of the International Association of Coaching, Des has been coaching business owners and entrepreneurs for the past 20 years. Over the same period he has also been actively engaged in promoting the business opportunities of the digital economy. He is a certified Neurolinguistic Programming (NLP) coach, and a certified specialist in social media strategy and affiliate marketing.

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