trustagentsEven though I haven’t read Chris Brogan’s new book, Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust, co-authored with Julien Smith, I know it will be good excellent. Because Chris doesn’t do less than excellent.

So what is this “trust agent” stuff? The blurb on Amazon helps out:

The book shows how people use online social tools to build networks of influence and how you can use those networks to positively impact your business. Because trust is key to building online reputations, those who traffic in it are “trust agents,” the key people your business needs on its side.

Chris is a good person to write about trust and social tools.

I’m sure there are blogger parents out there who say to their kids, ïf you pay attention at school and eat your greens, one day you might get to be nearly as good a blogger and all-round social media wiz as Chris Brogan”.

Get the book. I will, once I work out how to get a copy here without the usual caper of paying twice the US price.

(Those are Amazon affiliate links above – if that’s a bother, the unaffiliated, basic link is here.)

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Des Walsh is a business coach and social media strategist. He helps owners of small and medium business meet confidently the special challenges of this age of rapid transformation, deliver great results and stay balanced and happy in the process. Des has been actively engaged for over 20 years in promoting the business opportunities of the digital economy, is a certified specialist in social media strategy, a blogger, podcaster and co-author of the best-selling book LinkedIn for Recruiting.

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