On my desk, alongside my computer, I have a little strip of paper with a statement on it that I notice on a daily basis. The statement includes a question I think I’m supposed to ask myself regularly, a question I find provocative. A friend gave me the piece of paper with the statement and inbuilt question and I leave it there to challenge and occasionally rebuke me. The message reads:

“The million-dollar question that separates the big winners from the rest …’ How will this make me money now?’”

It’s not that I believe that everything I do should have a direct, immediate impact in making me money. More that the statement with question challenges me to be businesslike and to recognise the need to assess the various demands on my time in relation to their potential impact on my business and financial plans.

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Des Walsh is a business coach and social media strategist. He helps owners of small and medium business meet confidently the special challenges of this age of rapid transformation, deliver great results and stay balanced and happy in the process. Des has been actively engaged for over 20 years in promoting the business opportunities of the digital economy, is a certified specialist in social media strategy, a blogger, podcaster and co-author of the best-selling book LinkedIn for Recruiting.

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