Marketing

Tom Peters quote on personal branding

What Value Does Your Personal Brand Promise?

Podcast: Play in new window | DownloadSubscribe: Apple Podcasts | RSS Personal branding as a marketing concept has been around for quite a while, but a recent conversation got me wondering whether the concept was well understood, especially by those of us who do not come from a marketing or advertising background. I recalled that …

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Does Offering a Free e-Book Help Build a Great List, or a Mediocre One?

The experts tell us to offer a free gift so as to gather email addresses As a friend of mine reminds me frequently, “All the people who have been successful in marketing online have great email lists”. I get that. Or at least that anyone who has been successful in online marketing and don’t have …

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