“Education costs money, but then so does ignorance.” Sir Claus Moser
Having done a lot of study, of different subjects and in different learning environments, I have to admit there have been times I’ve thought I’d done enough studying and learning.
But if ever there was an era when continuing education was not a luxury but an imperative, this 21st century surely wins the prize.
And I know from experience that, in this fast-moving world, with such a daily tsunami of information, opinions and general noise about social media as about many other topics, I can benefit professionally and personally by participating in a structured, disciplined learning process.
All of which is by way of saying I’ve just become a student once more, this time with the Social Media Academy, where I have enrolled for the Certified Social Media Strategist program.
I’m doing the Australian version, which started yesterday and I am under the gun to get on with the challenging program of lessons.
The Certified Social Media Strategist class is described by the Academy as follows:
The Strategist Class is the “Core Education Program” of the Social Media Academy, a comprehensive 6 weeks online education program with online workshops covering social media from a holistic point of view. Class includes methods, models and frameworks for social media assessments, strategies and execution plans for all industries.
We’ve already had our introductory webinar and I am excited about the way the course has been structured and the support being provided, not least the custom-built e-learning platform.
Do I need the Certificate?
I really don’t know. I am pretty sure it won’t hurt for clients and prospective clients to know that I have been through a process like this, have had to submit assignments for assessment and have some external validation.
But what attracted me more than the prospect of having another certificate were
- the comprehensiveness of the course
- the strategic conceptual framework (I like good tactics, but I like to know where they fit in the big picture)
- the knowledge, experience and seriousness of purpose of the people running the Social Media Academy
- the quality of graduates whom I know
- the focus on providing guidance on how to help business from small to large corporate
- the inclusion of course material on practice-building
It’s a big time-commitment over a couple of months. I figured out I have to spend a minimum of twelve hours a week and in practice probably a bit more, just to keep up. But I believe it is worth it.
I’m hoping to share here on the blog some insights and realizations as I go along. Some of those may well be somewhat embarrassing. I am quite prepared to find – and actually hope I will find – that there are a number of things I do in social media which I could do a lot better, and things I’m not doing that I should be doing, and so on.
And while I mightn’t need the certificate, I quite like the idea of having it!
If you are interested in knowing more about the Social Media Academy’s courses, they offer a free orientation session, with varying times to accommodate people around the globe in different time zones.