Best Job in the World Campaign Story at Social Media Club Brisbane

Tourism Queensland’s Chris Chambers and Sarah Whyte at Social Media Club Brisbane

Social Media Club BrisbaneI’m looking forward to the first meeting for the year of Social Media Club Brisbane, especially as it will feature an “inside story” briefing on Tourism Queensland’s hugely successful Best Job in the World campaign, promoting the islands of the Great Barrier Reef.

Our special guest speakers for the evening event will be Chris Chambers, Director of Digital Marketing at Tourism Queensland (TQ) and his colleague Sarah Whyte, Marketing Manager, Digital at TQ.

Widely considered as the most successful tourism campaign in the world, the campaign for the islands of the Great Barrier Reef catapulted global tourism marketing into a whole new realm. It has already spawned a host of copycat campaigns and netted several national and international awards including 8 awards in the prestigious Cannes Lions International Advertising Festival.

Social Media Club events are designed to share the latest information and ideas on social media: SMC motto is “If you get it, share it”. Social Media Club Brisbane (SMCB) is one of 95 active local chapters worldwide and was the first SMC established in Australia.

SMCB is supported by sponsors Social.2.CRM and Radian6 and a volunteer event coordination group.

Event details: Tuesday, March 30, 2010, at 6 pm for a 6.30 pm start – at Indooroopilly Golf Club (View Map). Admission free of charge.

See the full social media release on PitchEngine here.

Twitter handle is @smcb

RSVP here.

Des Walsh

Business coach and digital entrepreneur. With coach training from and its Graduate School of Coaching, and a founding member of the International Association of Coaching, Des has been coaching business owners and entrepreneurs for the past 20 years. Over the same period he has also been actively engaged in promoting the business opportunities of the digital economy. He is a certified Neurolinguistic Programming (NLP) coach, and a certified specialist in social media strategy and affiliate marketing.

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