Simple Template for Social Media Strategy: Update

ByDes Walsh

Two years on, Forrester Research’s POST template for developing a social media strategy still works extremely well It’s almost two full years now since my post here on the subject Simple Template for Social Media Strategy and still, month in, month out, it keeps coming up as the most visited post on this site. Time…

Groundswell and Social Media in the Global Economy

ByDes Walsh

Charlene Li and Josh Bernoff, top researchers at Forrester Research, are clearly on a winner with their forthcoming book on social media, Groundswell: Winning in a World Transformed by Social Technologies On the Groundswell blog you can read the Table of Contents and download a fifteen page excerpt. The promise the book’s promotion on Amazon…