The Business category is used for posts which are about business, but generally not for those which are focused more on social media or coaching, many or all of which are also about business.
This post is a bit in the way of a “what I’m doing in my kitchen” story. I’m guessing it will be of interest mainly or only to people interested in the business of email newsletters, but I know people have lots of opinions about newsletters, both for the sending and the receiving, so I…
The experts tell us to offer a free gift so as to gather email addresses As a friend of mine reminds me frequently, “All the people who have been successful in marketing online have great email lists”. I get that. Or at least that anyone who has been successful in online marketing and don’t have…
Are you working with the real client, or with a stand-in? Drawing on my own experience and that of others of my acquaintance, I would go so far as to say that – in the professional services field – not knowing who the real client is could jeopardize your professional reputation and even your business,…
Email overload is no joke I understand email overload and if I were better organised I would probably unsubscribe from more lists than I actually do. Or maybe it’s that feeling of not wanting to risk missing out! But as I’m not opening a lot of those emails that’s not really a convincing reason for not…
It’s normal to be annoyed but let’s not waste the gift It’s perfectly normal, isn’t it, to react defensively or in a generally negative way when we feel a customer is being difficult? By which we mean they are being unreasonable, insensitive, rude, or simply annoying. And even the most zealous advocate of superior customer…
It’s normal this time of the year to be thinking strategy. Which usually includes addressing a host of questions, the answers to which are not always immediately forthcoming. Such as: How can we improve on last year’s performance? Are we on the right track with our business? What is the competition doing? If we suddenly…