Email Frequency – How Many Emails is Too Many?

Email Frequency – How Many Emails is Too Many?

Email overload is no joke I understand email overload and if I were better organised I would probably unsubscribe from more lists than I actually do. Or maybe it’s that feeling of not wanting to risk missing out! But as I’m not opening a lot of those...
Why We Should be Grateful for Difficult Customers

Why We Should be Grateful for Difficult Customers

It’s normal to be annoyed but let’s not waste the gift It’s perfectly normal, isn’t it, to react defensively or in a generally negative way when we feel a customer is being difficult? By which we mean they are being unreasonable, insensitive,...
Thinking Strategy, Think Blue Ocean

Thinking Strategy, Think Blue Ocean

It’s normal this time of the year to be thinking strategy. Which usually includes addressing a host of questions, the answers to which are not always immediately forthcoming. Such as: How can we improve on last year’s performance? Are we on the right track...