corporate culture Archives

Understanding Culture for Better Social Media Strategy

ByDes Walsh August 17, 2011

One of the most important factors in developing a social media strategy, for businesses large and small, is culture. It is also one of the factors most easily overlooked. So to make sure it’s not overlooked in my free, 12 month Social Media Webinars 2011 series, I’m making business culture and social media the focus…

Social Media

Should a Corporate Social Business Strategy be Preceded by a Cultural Audit?

ByDes Walsh May 6, 2010March 7, 2014

Getting the corporate culture clear helps make a social business strategy viable Conversations about social media in business often start with questions about tools. “Should we have a Facebook page?” “Should we be on Twitter?” “Should we have a blog and if so how do we go about that?” These are perfectly reasonable questions. But…