Social Media Overview

Social Media Wordle imageDefining Social Media

Social media are media for social interaction, using highly accessible and scalable publishing techniques. Social media uses web-based technologies to turn communication into interactive dialogues. Wikipedia

Social Media is the democratization of information, transforming people from content readers into publishers. It is the shift from a broadcast mechanism, one-to-many, to a many-to-many model, rooted in conversations between authors, people, and peers.

Short version: Any tool or service that uses the internet to facilitate conversations.

Brian Solis, Defining Social Media: 2006-2010

See also Anthony J. Bradley,A New Definition of Social Media

Webinars and Other Programs and Services

Social Media Strategy Coaching – for Solopreneurs and Freelance Professionals

The Social Media Strategy Coaching Program is designed for solopreneurs and freelance professionals who have:

  • an established offline and/or online business, practice or career
  • basic to well developed online experience, or at least a keenness to learn and take strategic action now
  • readiness to incorporate social media into your business or career strategy

The program is structured with three levels, each with the same fundamental structure of a preliminary social media audit and six coaching modules.

Social Media Strategy One Day Workshops – for Small and Medium Business

These intensive workshops are designed for businesses of 1 to 20 (some flexibility, not more than 30 per workshop). They require a commitment at CEO level and C-level (preferably CEO) participation on the day.

Social Media Leadership Program

This personal coaching program is for business owners and freelance professionals who are ready to be effective leaders in the new environment of social business. No more than 5 people on this program at any one time.

LinkedIn Coaching

These LinkedIn coaching programs are focused on showing businesses how to have an effective presence on the professional networking platform LinkedIn and how to use the platform to grow your business or career. More details here.


There is no shortage of tools, books and courses on social media. This is a very select list.


The Digital Handshake by Paul ChaneyThe Digital Handshake – by Paul Chaney: “Seven proven strategies to grow your business using social media”




Engage! The complete guide for brands and businesses to build, cultivate and measure success in the new Web Engage! by Brian Solis: “The complete guide for brands and businesses to build, cultivate and measure success in the new Web”




Open Leadership by Charlene Li Open Leadership by Charlene Li: “How social technology can change the way you lead”




LinkedWorking by Frank Agin and Lewis HowesLinkedWorking by Frank Agin and Lewis Howes: “Generating success on the world’s largest professional networking website”.

Twitterville by Shel IsraelTwitterville by Shel Israel: “How businesses can thrive in the new global neighborhoods”




Crush It! by Gary VaynerchukCrush It! by Gary Vaynerchuk: “Why now is the time to cash in on your passion”




Groundswell by Charlene Li and Josh Bernoff Groundswell by Charlene Li and Josh Bernoff: “Winning in a world transformed by social technologies”