BL Ochman is a content creator, growth hacker, strategist, podcast producer, and journalist. She has over 15 years of successful digital strategy & execution, and her awesome range of skills includes live-stream video events, brand journalism, and ghost writing. She is experienced at helping clients incorporate podcasting, video and live-streamed events into public and private, paid & free events. BL’s clients include the biggest and best brands: Cendant, Meijer, Transitions Lenses & IBM since before most marketers knew what “digital revolution” meant. Adweek said of her, “A consultant and social-media savant who actually knows what she’s talking about.”
What we discussed
We spoke mainly about video and podcasting, and at the end a bit about LinkedIn and blogging.
Live is believable. It’s interactive.
The internet has changed the way that people respond to what they see. People respond to your demonstrating your expertise in a subject – quite different from a sales pitch.
Show people’s emotions and have them explain their ideas – that’s what videos are good at.
Corporate world and videos/podcasting. “There’s a whole lot of education to do.” Some are like companies that didn’t have a website in the 1900s. It’s an evolution and really early in the process.
A small business success story – an attorney. Great scope for professional services to provide answers to the same questions they get, over and over again: videos are perfect for this (and good “stand out from the crowd” branding).
Facebook Live or Other? Socially shareable video needs to be on YouTube or Zoom or similar – easily shareable (not so with Facebook Live).
Great story of using video with a not-for-profit, Teens for Food Justice.