Lumen5 video creation platformThe idea of being able to turn my blog posts into videos, using the new video creation platform Lumen5, appealed to me enough to spend some time during the week in learning the process.

Lumen5 is a video creation platform designed for brands and businesses to produce social content for driving audience engagements online. The goal of the platform is to allow anyone without training or experience to easily create engaging video content within minutes.

The application uses artificial intelligence (AI) and works by:

  • extracting sentences from the blog
  • allowing you to add or edit or remove sentences
  • providing still images from a library – or use your own
  • providing music from a library – or upload other music
  • creating the video, which you can then edit and re-edit

Lumen5 process

When I say “some time” learning to use the platform, I mean about an hour and a half in putting the elements together, then doing edits and re-edits, till I had a video I was happy to post. I’m pretty sure that next time I could cut that time by about two thirds and with practice reduce that even more.

Pricing

Lumen5 free for nowThe platform is currently free, which I take to indicate that it won’t be free forever – which is fair enough, we all have bills to pay. I would hope there’ll always be a functioning free version.

My First Video Using Lumen5

The video below, my first effort, on Reclaiming My Passion for Blogging, is essentially a short summary of the blog post of the same name.

For this first attempt I relied on the Lumen5 library for images and music. I’ve since seen some other videos, made on the platform, which use images – and maybe music – from elsewhere.

A Friendly Forum

There is a welcoming Lumen5 user group on Facebook Groups, where people have been sharing their videos.

One thing I’ve taken from looking at some of the other videos on the Facebook group is that I believe, or at least suspect, that I can get more value from this platform by making shorter videos, even less than 1 minute, seeing them as “teasers” rather than short stories or summaries. Less is more!

Have You Used Lumen5 or Will You Try It?

If you’ve already used Lumen5 I’d love to know how you feel about it, and please share a link to what you’ve produced.

If you haven’t yet used Lumen5 and now decide to try it, I’d love for you also to share your experience and a link or links to what you create.

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Des Walsh is a business coach and social media strategist. He helps owners of small and medium business meet confidently the special challenges of this age of rapid transformation, deliver great results and stay balanced and happy in the process. Des has been actively engaged for over 20 years in promoting the business opportunities of the digital economy, is a certified specialist in social media strategy, a blogger, podcaster and co-author of the best-selling book LinkedIn for Recruiting.

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