This interview with Stephen Collins, CEO of, at the end of the day’s proceedings at Enterprise 2.0 Executive Forum in Sydney on Feb 24 is like a good espresso – strong and short. It’s strong because of the clarity and focus of Steve’s observations. It’s short because the batteries on the Flip camera ran out! 🙁

I had thought of not posting it because it finishes rather abruptly. Then I decided that would be a waste of the valuable comments Steve provides on the state of the Enterprise 2.0 nation in Australia right now, drawing on the day’s presentations.

And it is a positive picture, for example in that, as Steve mentions, we now have some real case studies, with real stories of execution, from Australia. I concur: so good not to have to rely solely on overseas case studies to tell the story and help make the business case.

Steve comments approvingly that one of the key messages through the day was that getting Web 2.0 adopted effectively is “all about people’s problems long before it is about technology problems”.

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Des Walsh is a business coach and independent, confidential sounding board for business owners and entrepreneurs. A long term advocate of smart, risk-mitigating business use of technology and a certified social media strategist, he is well placed to support businesses in adapting to the rapid changes in the technological, business and social environments. Connect with Des on LinkedIn, Google+ and Twitter. And to stay in the loop, get Des’s weekly Social Business Bites (select snippets of his "best of the week" online finds).

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