Jeff is Director, Strategy and Research at McCrindle and explains that his company specializes in the analysis of social trends and how companies can use Web 2.0 technologies to engage with the younger generations who are more across the technologies.
One comment by Jeff, which I found fairly self-explanatory but at also quite tantalizing, was that the psychographics of different generations affect how they learn and the kind of decisions they make.
McCrindle,Jeff Gilling,Enterprise 2.0,E2EF,Sydney,Australia,Gen Y,social media
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