Brad Howarth’s LagrangePoint blog is always a good read. The other week in Sydney, at Enterprise 2.0 Executive Forum, I was delighted to be able to get Brad to spend a few minutes talking into the camera about Web 2.0 in the enterprise.

One of Australia’s leading commentators on information technology and marketing, Brad has himself interviewed many of the world’s luminaries in technology, entrepreneurship and marketing, including Larry Ellison (of Oracle Corporation) and Michael Dell.

In his short interview with me – see video below – Brad had some interesting comments to make about the challenge for anyone promoting enterprise-level Web 2.0 initiatives in the current economic climate. His advice? Start by taking simple steps and recognize the cultural challenge.

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Des Walsh is a business coach and independent, confidential sounding board for business owners and entrepreneurs. A long term advocate of smart, risk-mitigating business use of technology and a certified social media strategist, he is well placed to support businesses in adapting to the rapid changes in the technological, business and social environments. Connect with Des on LinkedIn, Google+ and Twitter. And to stay in the loop, get Des’s weekly Social Business Bites (select snippets of his "best of the week" online finds).

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