Brad Howarth’s LagrangePoint blog is always a good read. The other week in Sydney, at Enterprise 2.0 Executive Forum, I was delighted to be able to get Brad to spend a few minutes talking into the camera about Web 2.0 in the enterprise.

One of Australia’s leading commentators on information technology and marketing, Brad has himself interviewed many of the world’s luminaries in technology, entrepreneurship and marketing, including Larry Ellison (of Oracle Corporation) and Michael Dell.

In his short interview with me – see video below – Brad had some interesting comments to make about the challenge for anyone promoting enterprise-level Web 2.0 initiatives in the current economic climate. His advice? Start by taking simple steps and recognize the cultural challenge.

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Des Walsh is a business coach and social media strategist. He helps owners of small and medium business meet confidently the special challenges of this age of rapid transformation, deliver great results and stay balanced and happy in the process. Des has been actively engaged for over 20 years in promoting the business opportunities of the digital economy, is a certified specialist in social media strategy, a blogger, podcaster and co-author of the best-selling book LinkedIn for Recruiting.

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