B.L. Ochman has revealed her social media secret. I’m relieved and glad.

The secret is simple (and, for some social media enthusiasts, perhaps shocking):

Pick a couple of social networks – mine are Twitter and LinkedIn – and concentrate on those.

Mind you, she does check out and test new platforms as they come along and checks her RSS feeds and Google Alerts, as do I.

B.L.’s post makes me feel a whole lot better about my own practice in these matters.

It has also given me an invaluable insight into how I can improve my corporate and conference presentations on social media.

The Conversation Prism - courtesy of Brian Solis and Jesse Thomas

The Conversation Prism - courtesy of Brian Solis and Jesse Thomas

In a number of presentations over the past couple of years, I’ve made a practice of including in my slide decks some displays to show that there are many and varied social media platforms, with the aim of explaining to people in business that:

a) there is a lot going on

b) they need to become familiar with what is happening in social media

c) better yet, they need to participate in the conversation

I do go on to talk about how to participate. I need to do that with more finesse.

In particular, I will be making sure I explain very clearly that, at any one time and out of the whole smorgasbord of social media platforms available, I am personally and professionally using only a handful on a daily or almost daily basis. These are LinkedIn, Facebook, Twitter and – for blog hosting – WordPress.

There a few others I use, but less frequently, e.g. Yahoo! Groups, WordFrame, flickr, BlogTalkRadio, Google Docs & Spreadsheets.

It’s not necessary or even desirable to attempt to use all or even most of the myriad applications incorporated in the awesome Conversation Prism gifted to the social media community by Brian Solis and Jesse Thomas, as above.

Even so, using just a few social media platforms can still take time. But it’s my business: if it didn’t make sense for my business to use one or more of these platforms, I would save that for personal leisure time or just not bother.

In my future presentations I’ll be emphasizing  the general principle that each of us, whether as individuals or companies, has to work out which of these platforms are likely to be most useful for our purposes and concentrate on using those well.

Always allowing for some trial and error – carefully managed of course.

What social media platforms do you use on a daily or regular basis?

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Des Walsh is a business coach and social media strategist. He helps owners of small and medium business meet confidently the special challenges of this age of rapid transformation, deliver great results and stay balanced and happy in the process. Des has been actively engaged for over 20 years in promoting the business opportunities of the digital economy, is a certified specialist in social media strategy, a blogger, podcaster and co-author of the best-selling book LinkedIn for Recruiting.

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