Is there a rule of the universe that, when you are doing a presentation on a tech-related subject and/or to a group with lots of techies present, the technology will let you down, wholly or in part?

Last night’s presentation to the Web Wednesday event in Guangzhou, via Skype video, on social media and advertising, was looking somewhat threatened for a while. In spite of the system testing perfectly before the event got underway, once it was time for me to be on we had – from memory – three or four dropouts before we were able to settle into the presentation.

Eventually everything worked and I’ve been told today that the feedback from the event was good. I certainly enjoyed the experience!

The attendees were spared my slides, because it was not feasible at the venue to be able to show the slides and have me talking at the same time. I’m posting the slideshow here for the sake of anyone who might have liked to see them.

As with all my slide presentations these days, the aim is to provide some shared talking points, a few graphic illustrations and contact info for anyone who wants to follow up.

I hope the implicit narrative is clear enough. If there was one key point I wanted to make, it was Think Conversation (not “campaign”).

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Des Walsh is a business coach and social media strategist. He helps owners of small and medium business meet confidently the special challenges of this age of rapid transformation, deliver great results and stay balanced and happy in the process. Des has been actively engaged for over 20 years in promoting the business opportunities of the digital economy, is a certified specialist in social media strategy, a blogger, podcaster and co-author of the best-selling book LinkedIn for Recruiting.

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