Best-selling author, expert on the future of business and in-demand global speaker, Ross Dawson, Chairman of the Future Exploration Network, is a pusher of boundaries, especially in the social-media-in-the-enterprise space. He is also, it should be said, great company and a marvelous encourager of others.

Over the past couple of years I have had the good fortune to participate in some very dynamic seminars put on by Ross, on technology trends and the future of media. The last one I attended was standing room only and the energy was terrific.

The next event being presented by Ross promises to be no exception to that pattern. Enterprise 2.0 Executive Forum, with the sub-title How Web 2.0 creates value inside organisations, is to be held in Sydney Australia on February 19, 2008.

In a process now familiar to attendees of Ross’s events, there will not only be highly informed and stimulating locally-based speakers, but some prominent experts will be presenting via the electronic magic of live streaming video, from the UK and USA.

And in a vote of corporate confidence in the importance of the event, IBM has stepped up as Platinum Sponsor.

No slouch in the social software field and in innovation in the use of social media in the enterprise, IBM has just launched its Atlas product, for visualizing social networks. Atlas is an add-on to IBM’s Lotus Connections social software and has four components – Net, My Net, Find, Reach – which provide a graphical representation of connections and relationships among various groups.

I imagine they will be showing that off at the Enterprise 2.0 event.

Registration details for the event here (note the early bird rate before Christmas Eve).

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Des Walsh is a business coach and social media strategist. He helps owners of small and medium business meet confidently the special challenges of this age of rapid transformation, deliver great results and stay balanced and happy in the process. Des has been actively engaged for over 20 years in promoting the business opportunities of the digital economy, is a certified specialist in social media strategy, a blogger, podcaster and co-author of the best-selling book LinkedIn for Recruiting.

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