I was convinced by the argument that it makes more sense to have permalinks on WordPress posts, not the mysterious number with a question mark type URL. However, in the ongoing exercise of me as a non-technical person endeavouring to negotiate WordPress (which some of my colleagues like to say is ‘easy’ – yeah, right!), I have struck a challenge with switching the settings.

The permalinks have appeared, but truncated, ie with the date in the url but not the post ’slug’, described by WordPress as ‘A word or two describing an entry, for use in permalinks (replaces the %posttitle% field therein), especially useful if titles tend to be long or they change frequently’.

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Des Walsh is a business coach and social media strategist. He helps owners of small and medium business meet confidently the special challenges of this age of rapid transformation, deliver great results and stay balanced and happy in the process. Des has been actively engaged for over 20 years in promoting the business opportunities of the digital economy, is a certified specialist in social media strategy, a blogger, podcaster and co-author of the best-selling book LinkedIn for Recruiting.

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